No Vacation Time for You, It’s Soooooo Dry, and This Blog is Rated “G”.

July is a ratings month for all things broadcasting but in most shops it’s considered a minor book.  The last few years I was at the station DOTR the news director said she would allow news people to take off time at her discretion but she still wanted everyone to consider July a book and that everyone needed to keep that in mind.  So, folks who wanted to take time off had to go in to her office with hat in hand to explain why they really, really needed to be off that particular day or week.  Having said that I’ve been told that the people in the newsroom at WMC don’t have to worry about that.  No one is being allowed time off during July.  On one hand, I can see the argument for that.  The station on Union has gathered a head of steam after rolling through the May book with much success and wants to keep that momentum going.  It’s important to keep everyone focused.  On the other hand with four months of the year off the table as to when news people can take time off, long-timers with multiple weeks of vacation time to burn don’t have a lot of options.  Those without seniority don’t have many options either. If they have children of school age, the vacation window gets even smaller since the kids will start gearing up for school around the middle of August.  That coupled with the heat these days might tend to seriously chap some rear-ends.   I’m not sure what the general policy is these days at other stations in Memphis or around the country regarding time off during July.   You want to keep the troops focused but you don’t want to get too many P-Oed and get the grumbling started because they can’t take the kids to Disneyworld.  Of course if a ND really wants to rally the troops they can always use the phrase: “Hey, if you want normal hours and normal vacation time, go work in a bank!”  Yah, hearing that always inspired me to suck it up and work harder.

It’s so dry here in Midtown Memphis.  Really, Joe how dry is it?  It’s so dry that I saw two crepe myrtles in my back yard fighting over one of my dogs!  Rimshot . Goodnight folks, make sure you tip your waitress.  Seriously, I haven’t seen the dry weather stories locally but I was watching CNN’s coverage about how HOT it is in Las Vegas.  I saw the reporter sitting in the car with the windows up, the AC off and the digital thermometer showing the temperature.  Wow, I’ve never seen that done before….NOT.  I’m sure someone somewhere out west has put the egg on the sidewalk or hood of the car (caution, an egg will take off the paint) but I’m sure it’s been done somewhere.  Anyway, this CNN reporter got out of the car and began to go on about how “sweat was pouring from every pore on my body”.  I think I’ll take his word on that.  A few years back the ND at WREG did the “reporter in the car”  thing during hot weather.  The reporter he wanted to go in the car is a female who was always well dressed and perfectly coiffed.  She did the story but she was none too happy about it.  I think she wishes that she had brought a change of clothing to work as she needed it.

And finally, thanks to DJ for this tidbit.  He sent me a link on learning the “rating” for blogs.  I went to the link he posted and hit the button and “Presto”, I found this blog was rated “G”.   Of course that information and 86-cents which YOU provide will get you a large cup of coffee at McDonalds.

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5 Comments on “No Vacation Time for You, It’s Soooooo Dry, and This Blog is Rated “G”.”

  1. The GM Says:

    Regarding the July book and vacations: It is a “throw-away” book because in setting rates for the fall, the May shares are used to project ratings. July is only about bragging rights and the reality is HUT and PUT levels are so low in the summer in addition to reruns in prime and syndication that winning July is like winning the spelling bee against Dan Quayle. A station lives with the May book for six months.

    More stations need to realize its the day-in, day-out blocking and tackling that gets viewers. The hyper-sensational stories/stunts during sweeps get short term attention and not much more. With that said “Watch tonight as we give away free gas with our buxom reporter in a hot, sweltering car interviewing lesbian nuns who support the war in Iraq. If you don’t watch, you may die!”

    The GM

  2. Lillipop Says:

    “Watch tonight as we give away free gas with our buxom reporter in a hot, sweltering car interviewing lesbian nuns who support the war in Iraq. If you don’t watch, you may die!”

    I would watch!

  3. lowlyphotog Says:

    “More stations need to realize its the day-in, day-out blocking and tackling that gets viewers. The hyper-sensational stories/stunts during sweeps get short term attention and not much more.”

    A-F’n-Men…I’ve never understood the concept of blowing-up 3 months out of the year…If you’re doing things right, the viewers should never notice the difference between a newscast in May or a newscast in October…Consistency: what a concept…Just imagine the ratings if you gave away gas all year long…

  4. JD Says:

    Man! Joe, I love the GM’s Idea!!!!!!

    April Norris, Mary Beth Conley, Joyce Peterson, Valerie Calhoun and bring back Pam McKelvy for this one……
    Put them all in a hot car and see which one bails first! A case of “Kentucky Gentleman” whiskey and a 7/11 cola slurpee for the one to hold out longest! Let them give away gas and an autographed picture of Mike Matthews in a thong!

    Ought to be good for ratings………..what ya say?

  5. Jeff Says:

    “Mike Matthews in a thong”

    I shouldn’t have read this before breakfast.Thanks JD.

    Your G rating is under review Joe.


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