We Will Let You Sleep With Our News Anchors if You Will Just Watch our News During Sweeps, What is Going on With the Make-up On CNN, & Instances of Lip-Lag are Growing here in the MidSouth
Having been out of the TV Nooz business for coming up on five years now, I kind of forget when we enter into ratings periods. Yes, there was a time for me when it was all about “the book” as TV folks call the ratings period. If you hadn’t taken vacation time or had some family event you wanted to attend, it all had to be worked around “the book”. Oh yah, and postpone any illness that you may have because life as we know it will cease to exist if for some reason you don’t show up for work. The realities of the ratings books came roaring back recently.
I had stopped by to talk to some folks about a project I’m working on and there was a TV blaring in the waiting area. I wasn’t really paying attention until I heard someone mention that you needed to make sure and watch during the evening news and the early morning news to register to win/grab/inhale $100-thousand dollars. Plus if you were the specific caller you would win 300 dollars. Yes, it was WREG, News Channel 3. I’m not sure what other stations are doing and it may be quite similar. It all reminds me of the great car giveaway that WREG did about 10 or 15 years ago that IMHO seemed to help start the Memphis TV market on doing everything and anything to get people to tune in to watch the local news. At the time, WREG was giving away three cars and while I can’t remember specifics (I guess I’ve tried to block it from my memory) if you wanted one style of vehicle, you had to watch a specific newscast. We received tons of postcards. They occupied one side of the studio. We had to sort through those cards to make sure each card went into the correct bin.
Now, I don’t want to cause any undue hardship for those who work on the local news but if you want to get viewers to watch and “know the secret phrase” or whatever, Here’s what you promotions folks need to do: Give viewers a chance to have sex with someone from the newsroom in the newsroom. And to really boost ratings, let them “have a go at it” with whomever they choose (news anchors/reporters/videographers/producers) right there on the weather desk during the newscast. The shot could be squeezed back into the corner of the screen (kind of like when you have a weathergasm) so it won’t interfer with your regular newscast. I’m thinking that ought to really boost ratings. Now, some might say “Oh we could never do that”. I say why not. I’m reminded of a anecdote attribute to Mark Twain. I’ve copied and pasted it here and wanted to share. It is said that, at one point in his life, Mark Twain walked up to a proper woman of class and stature and asks, “Madam, would you consider having intimate relations with me for a million dollars” to which the woman replied, “of course I would!”. Mr. Twain goes on to ask the woman, “Then, madam, would you consider having intimate relations with me for one dollar?” to which the woman replied, “of course not! What kind of woman do you think I am?!?”. His reply, “I believe we have already determined that, now we are negotiating price”.
If you are going to sell yourself, go all the way and for a really big boost in ratings. Nuff said there. Moving on.
What is going on with the make up on some of the female anchors on CNN and Headline News in the mornings. There are these attractive women (no I don’t know their names and really don’t care but they are on around 8 to 9am) and they don’t seem to have any features on their respective faces because they are wearing so much make-up. Maybe they are being made up for the H-D broadcasts (no I still don’t have H-D reception but give me time) but whatever it is, it is distracting. I know when I was on the air I had one woman stop me at the grocery store to tell me that I should tell whoever put my make-up on for me that they are using too much. I said I would share that observation “immediately” with the make-up person and I did. That was easy since I put on my own make-up as do most folks in this sized market. Anyway, I was just wondering if anyone else noticed “too much make-up” on the folks delivering the news. Moving on…
I mentioned this is a previous post about seeing video in news packages during a newscast that had issues with lip-lag. I saw it happen when I was the in the Raleigh-Durham area and have seen it locally as well. I’m now seeing it on commercials. The most recent incidence was on a cable spot airing on The History Channel regarding a furniture store that is giving beds to the less fortunate. The company is Ashley and the guy (yes, normally it’s a woman pitching the products) had about a half second of lip-lag. Yes, it was distracting. Whatever happened to quality control? I’m just saying. Okay, I’m off my soap-box. Now back to your regularly scheduled internet surfing.